Smalls

SMALLS launched in Selfridges, London, July 2014 with a mission to make wool cool for kids again. But that wasn’t their only mission. How they made Smalls, and the values behind it were and remain as important to the brand as the finished article.  
Smalls is the brainchild of art director Catriona Pharo and marketing consultant Emma- Jane Adam, both New Zealand-born mothers-of-three, who fell in love with merino baby wear.
‘Slow Fashion’ is at the heart of everything Smalls do. ‘Slow’ to them means buying less and choosing well. They create gender neutral merino garments that have genuine longevity and traceable provenance, all the dots carefully joined, from farm to fashion.
11 results
Smalls,Aroha Trouser, Pink,CouCou,Baby Layette and Pyjama

Available Sizes

Sale
Smalls,Aroha Bodysuit, Natural,CouCou,Baby Layette and Pyjama

Available Sizes

Smalls,Aroha Onesie, Natural,CouCou,Baby Layette and Pyjama

Available Sizes

Sale
Smalls,Aroha Onesie, Misty Rose,CouCou,Baby Layette and Pyjama

Available Sizes

Smalls,Aroha Onesie, French Navy,CouCou,Baby Layette and Pyjama

Available Sizes

Continue shopping
Your Order

You have no items in your cart

x